Evolve HES

  • Brand identity

  • Brand voice

  • Design & artwork

  • Copywriting

  • Web design & build

  • Social media set up

The Client

Evolve Home Energy Solutions was recently established by leading industry experts. Gary and Paul wanted to create a company with a new approach to energy efficiency based on quality workmanship, customer service and innovation.

Their aim is to set procedural standards and encourage industry regulation to ensure best practise procedures and customer reassurance.


The Brief

The brief was to develop a strong brand identity that would give Evolve HES professional standing amongst their peers and over time, consumer recognition.

The aim was to create an online presence with a voice and style that clearly demonstrated Evolve’s key strengths and benefits, that established them as a reliable provider of insulation, extraction and inspections and that gained market share with a site that delivers leads.

Paul Simpson

Sales & Commercial Director

We are delighted with the professional brand identity that LimeGreen Marketing have developed for us.  The new branding and website raises us above our competitors and firmly establishes Evolve HES within the insulation marketplace.  The website’s copy and design clearly demonstrates our key strengths, benefits and expertise to our customers in a way that reflects our desire to lead the industry in innovation and best practise.  

We now have a strong solid foundation that reinforces our company strategy and promotes business growth.

The Solution

Our work started with a ‘make-over’ of the Evolve logo to make it more contemporary. Along with brand guidelines on the use of the logo and brand colour ways to ensure consistent styling of both on and off line marketing.

We then created a brand voice; clear, straightforward copy that allowed their expertise to shine through and encourage engagement with potential customers.  The content needed to be transparent in message, leading the way in providing accurate, informative and balanced customer information.

The website needed to stand out in a busy marketplace. The user experience needed to deliver on Evolve promise; professional, experts, efficient, trustworthy and good value.  We created a bespoke responsive site with clear navigation and strong calls to action.