Mewscraft

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  • Brand strategy

  • Brand identity

  • Brand voice

  • Design & artwork

  • Copywriting

  • Social media set up

  • Print

  • Advertising

  • Photography

  • Exhibition & POS

  • Social Media content

The Client

Mewscraft is a leading commercial interior design and shopfitting company.  Originally specialising in working with opticians, in the last few years they have branched out and now work with a wider range of businesses and the public sector.  As a result, their branding and online presence no longer showed the full extent of their work.

The Brief

Mewscraft asked us to update and refresh their branding to better reflect their position in the market and to demonstrate the full breadth of their service.

Rob Erskine

Project Manager

We use LimeGreen on a regular basis, they have overhauled our marketing materials with a high quality, professional suite of brochures, folders and case studies and also provided excellent management of our social media.

The Solution

As an established brand this was more of an evolution than a revolution. We started with a refresh of their logo.  We then updated their whole website to clearly and consistently represent everything they now do. Working with their preferred designer, we provided the keyword research, site structure, copywriting, image content and SEO

We then rolled this new brand identity out across the business, covering everything from e-signatures, advertising and event POS to product literature, onsite advertising boards and uniforms.

As part of our remit Mewscraft asked us to review and manage their digital marketing.  This included targeted email campaigns, management of their paid and free directory listings and co-ordinating their social media accounts to target potential clients outside of their traditional optical base.

On going

We continue to work with Mewscraft, ensuring their brand identity is maintained across their business and that their marketing continues to support their business goals.  They also use one of our social media packages as this frees up their time to concentrate on their day-to-day work and on continuing to grow their business.

www.mewscraft.com