Whether we like it or not, the Christmas countdown is well and truly underway. Some businesses will have had their Christmas marketing action plan finalised months ago, whereas others do their marketing following more of an ‘on the fly’ model. Whilst there is no one way that works for everyone, it’s always helpful to know some handy tips for jumping on the Christmas bandwagon and boosting your marketing.
We’ve seen the TV ads at Christmas; the tear jerkers. If there’s ever a time to get emotional with your marketing strategy, it’s now. Whether you do something big as a company to support a great charity, or just generally do a little more storytelling and get heart-warming with your content, if you can pull genuine emotion out of your users, then you’ve made an impact.
Actually, start at Halloween, but if that’s a little early for you, Black Friday and Cyber Monday is the perfect weekend to add some Christmas offers. This year Black Friday is on 23rd November and Cyber Monday is on 26th November. 31% of consumers in the UK begin their Christmas shopping in November, so Black Friday is more than suitable to start dressing up your offerings as Christmas gifts.
Don’t go too far, though. The line between festivity and tastelessness is a fine one, so make sure you’re really adding value with your offers. Christmas gift bundles, or a simple free stocking filler are great ways to add value.
People travel for miles just to admire well-presented and jaw-dropping Christmas window displays. Your digital shop window should draw the same response. Updating your social media profiles and website in line with the holidays is a nice way to get your brand involved with Christmas.
If you’re a business that serves your offerings regularly to customers, you build up a rapport and relationship over time. Sending out a card is a simple way of reminding them that you value their custom.
If you have an e-commerce platform and can afford to offer promotions every day for a month, then you could create an advent calendar. Anyone signed up to your mailing list could receive an offer a day throughout December (should they wish). This is an incentive for people to sign up to email marketing and will also include some very tempting CTA’s (Calls to Action).
Depending on your already established brand image, you don’t have to use every single one of these techniques or go over the top on the Christmas marketing. Christmas is however, the absolute prime time to up your presence, and not to be dismissed.
If you need any help over the busy period, we can offer short-term help. Get in touch and we can have a chat.