To help you build the firm foundations for growth your business needs, we need to do our research. So the first thing we do when we work with you is go back to basics.
We want to understand how and why your business started. How it has evolved and, crucially, where you want it to go.
We want to know who your customers and potential customers are. What motivates them, interests them and holds their attention.
We want to find out about your market, the competition you face and the ways in which you’re leading the field.
Then, when we’ve completed our research we work with you on a strategy to market your business.
We create the framework from which, together, we can promote your brand in a focussed, clear and consistent way. This includes everything from design and imagery to tone of voice and the words you use.
All the information we’ve gathered will help us tell your story. We’ll be able to communicate with the people you need to reach. Across all the media they use. In ways that will make them respond.
Everything we do is focussed on results. All your marketing will work together so your business is:
We provide a full marketing service that can be tailored to suit your exact needs and grow with your business.
Fresh thinking is about bringing new perspective to what you do.
It’s about discovering opportunities that you may not see because you’re too close to them.
And it’s about marketing your business in ways people will respond to, that your competitors have failed to spot.
We particularly enjoy working with clients in the science and technology sector as this is where great ideas are often hidden behind technical zeal.
So if your business is rooted in science or technology, we can help you clearly communicate what you do without compromising any of your original purpose.
This isn’t about making things overly simple, or dumbing down. It’s about communicating what’s relevant in a way that people can easily understand and, crucially, in a way that they’ll respond to.