LimeGreenery

Pantone have recently announced their ‘Colour of The Year 2017’ and we couldn’t be happier with their selection.

 

 

At a glance we could see that ‘Greenery’ closely resembled our own brand colours, but as we delved a little deeper into it’s colour story, we found some more similarities.

To quote Pantone…

 

“Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature‚Äôs greens revive, restore and renew.”

 

This concept isn’t so far away from our own ‘fresh thinking’ ethos, as we help our clients revive their brands and reach out to their audience in new and inventive ways.

When it comes to brand consultancy, we encourage our clients to take a step back and evaluate their current digital presence before helping them identify how best to inject some new life into their organisation. Likewise, Pantone claim that…

 

…the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.”

 

It would seem great minds think alike!

 

You can read the full ‘Colour of The Year 2017’ announcement and find more information on the Pantone website, including colour charts and ‘Greenery’ merchandise – we’ve already got our eyes on those mugs!

 

The image for this post was taken from the Pantone website.