Design is probably not a priority for your business, but it should be. In fact, graphic design should be vital. It is what can make your business stand out from all the others. Without design there would be no logo for your company; your website would look boring; the packaging for your product will be overlooked. All in all, design is rather important.
For small businesses, design can present some challenges that may not be a problem for larger companies – for instance, budget size. Steve Jobs reportedly spent $100,000 for the Apple logo; this is a luxury that not every business has. However smaller bank balances do not mean that you cannot compete with the big boys.
Here are a few tips that you can take away to make sure that you get the most out of your graphic designs:
Do not go into any design project without knowing exactly what you want to achieve. A clear objective is key to a successful design. What is it you are aiming for: raising brand awareness? Increase website traffic? Increase profits? Who is your target audience? If you know what you are trying to achieve, you will be able to assess if the finished product has met your goals.
Now that you have your objectives, you can work on the design. Here are some tips for ensuring it is a success.
Design trends – look at current trends and watch how this can change to keep your brand up to date. For example, popular trends this year include muted colours and clever typography.
Colours – try to keep the number of different ones used to a minimum; and if you have brand colours, make sure that you use them.
Colours can have meanings, e.g., green tends to be associated with health, growth and nature, so depending on your message, you could find a colour to match the theme of your design.
Fonts – like colours, do not use too many different fonts. By sticking with a couple, making sure they are the same as your brand usually uses, and ensuring that they are easy to read, your design is more likely to be successful.
Keep it simple – this does not mean plain. As the saying goes: less is more. Stick with clean lines and try not to add any unnecessary words or images; remember that every element must have a purpose in great design.
White space – do not think of this as empty space, use it to your advantage. Pick an image for the background; a colour or pattern; or even incorporate white space into your logo. By ensuring there is plenty of space around your message, you will make it easier to read.
Looking at the designs of larger businesses can be beneficial. Companies like Apple, Nike, McDonalds, have millions to spend on their design work and keeping up with the latest trends, so take a look at what they are doing and see if it inspires your work.
Hiring a Graphic Designer would be ideal, however, some budgets may not be able to stretch to that, so take a look at the online tools that are available to help you do it yourself. From photos to software, there are plenty of resources that can help small businesses produce high-quality designs and graphics.
Alternatively, if you’re looking for something bespoke and original, get in touch with our team and discuss your requirements. Contact us here or pick up the phone and talk to us on 01600 891525.