Christmas campaigns
At LimeGreen, we specialise in providing bespoke marketing solutions for businesses across a range of industries. While our complete social media management packages are popular with many clients, we also understand that this isn’t always right for every business.
Depending on the service or product you’re offering, certain times of the year are going to be busier for you than others. So, if it’s some short-term support that you’re looking for, we’re here to help!
Here are just two organisations who have benefited from some seasonal support with their social media.
The National White Water Centre
The National White Water Centre on the River Tryweryn in Snowdonia National Park is the UK’s original white water rafting venue.
While they had already established themselves on social media and developed loyal followers, the team sometimes struggled to keep on top of their channels during popular paddling times, when the centre was at its busiest.
We supported the team by managing their social media accounts during these busy summer months.
By using Hootsuite Teams, we were able to schedule social media content whilst allowing the team to share of the moment posts. A shared digital content library was created where imagery, videos and marketing materials could easily be accessed by both parties.
We produced well-balanced content for all social media channels including videos, imagery, testimonials, facts and figures, real time information, industry articles and promotions in order to attract new visitor and keep existing centre users engaged.
Hashtag research established which terms were popular with our audience, enabling us to strategically target them by activity or interest. A centre specific hashtag was created to encourage followers to start their own conversations on social media – #WhiteWaterWales.
In order to support the team going forward, we produced a social media content calendar template to help them plan and schedule content while the centre is quieter over the Winter months.
Hart’s Traditional Turkeys
Hart’s Traditional Turkeys raise a limited number of premium free-range turkeys with love and care in the beautiful traditional way on their Gloucestershire farm.
Hart’s wanted to take part in the NFU ‘#BuyMyTurkey’ campaign which aims to share messages of why buying local is important this Christmas.
Farmers are encouraged to post pictures of themselves, their farm and their turkeys on social media, telling us why they’re proud, and why local is best, while using the hashtag #BuyMyTurkey.
We started with some basic housekeeping of Hart’s Twitter account to ensure that their brand identity was clearly recognisable and in line with what customers would see on their website and Facebook page.
We set up Hootsuite and gave the team a crash course in how to use it to schedule content in order to make the most of their social media channels during the busy festive season.
If you think your business would benefit from some social media support this festive season we’d love to hear from you! You can email info@limegreenmarketing.co.uk or pick up the phone and call us on 01600 891525.
This week the LimeGreen team have been joined by Beatrice Smith from Monmouth Comprehensive School. Beatrice has been spending time with us and learning all about digital marketing as part of her work experience placement.
With less than six weeks until Christmas, now is the time we start to see seasonal adverts creeping into the schedule so we asked Beatrice to put together some of her favourite festive campaigns.
My Favourite Christmas Adverts
By Beatrice Smith.
John Lewis: The Long Wait – 2011
John Lewis is renowned for its tear jerking adverts and this one is no different. The advert itself appeals to me because of the simplicity of the piece. It brings out emotion that’s hard to explain. You feel almost bad for assuming that the young boy’s interests were selfish ones when actually, all of the impatient glaring at the clock was only him willing the time to go quicker, in order for him to give a present to his parents on Christmas Day.
Sainsbury’s: Christmas is for Sharing – 2014
Sainsbury’s definitely did a good job in attracting my attention with this advert. As 2014 was the 100th anniversary of the spontaneous truce that took place along parts of the western front, during World War I, the brand decided to mark the occasion. Showing how the two countries were able to put the fighting behind them for one day to mark a time of peace and goodwill to all men reminds people of what Christmas is truly about.
Coca-Cola: Holidays Are Coming – Annual
The Coca-Cola Christmas advert will always stand out to me because it’s always shown in the same format. Although they may change elements of it, the majority of the time, the advert has the same classic theme. As soon the Coco-Cola advert comes on, no matter what room of the house you’re in, you know Christmas is on its way – “Holidays are coming!”
Irn-Bru: The Snowman – 2007
As a child the story of The Snowman was a popular at Christmas time, and even more so after the animated film release. The music “Walking in The Air” is instantly recognisable and makes you think of Christmas, so it’s clever that Irn-Bru have used a parody of this to promote their product. Re-working a childhood classic brings back many memories and emotions.
John Lewis: The Bear and the Hare – 2013
This advert is a particularly memorable one, due to the kind nature of the animals. The alarm clock is an endearing gift, that doesn’t just display a material value, but something truly thoughtful. Without it the bear would not be able to wake up and enjoy the Christmas moments with the other animals, making memories which are a gift themselves.
I think all of these adverts appeal to my age group as they play to our emotional side and we are able to connect with them on a deeper level. The music chosen for each Christmas advert helps create a big impact. Whether it’s to instantly grab your attention or simply to help tell a story, music makes a strong visual advert even more memorable. This is why adverts such as ‘The Snowman’ and ‘The Long Wait’ are such massive hits.