At LimeGreen, we’re delighted to have had the pleasure of working with a variety of organisations across various industries and 2017 was no exception.
Before we start any project, the first thing we like to do is get to know our clients because if we understand them and their customers, then we can understand how best to market their product or service to their audience.
Of course, working with some clients requires a little more research than others but we’re always keen to learn! With this in mind we thought we’d share some of the weird and wonderful facts and figures that our clients shared with us in 2017.
Christmas Day is the only day when your clock and your sundial will read exactly the same time, meaning that you can take a break from mathematics and the Equation of Time.
According to research, the average person needs approximately 3.5g of collagen in their diet each day to prevent wrinkles, strengthen bones, and improve overall health, although this will of course vary from person to person depending on the age and general health. Osius Beef Bone Broth contains a huge 3.4g of natural collagen per 100ml.
In order to kayak at the National White-Water Centre there must be 7 cumecs of water or more flowing in the River Tryweryn. If you want to raft then you’ll need 9 cumecs of water or more. The water is released from Llyn Celyn Reservoir by Natural Resources Wales (NRW).
Anthelmintic resistance is a serious and increasing threat to the global health and welfare of livestock. Basically it’s where parasites such as worms have become resistant to the drugs (anthelmintics) used to contain livestock infections. If unchecked, it could lead to existing drugs becoming ineffective with a potentially catastrophic impact on animal welfare and production.
More than 1/3 of farmers and growers in the UK are using the sun, wind, farm by-products and energy crops to produce clean, low-carbon energy. The NFU believes that domestic land-based renewable energy can deliver up to a quarter of UK clean energy needs by 2020.
Female turkeys are called hens, male turkeys are stags and baby turkeys are called poults until they are 5 weeks old. And the average weight of a Christmas turkey is 5.5kg/12lb with approximately 10 million eaten in UK every Christmas.
If you’d like to find out more about the fantastic organisations we’ve been supported, check out our work. If you’d like to talk to one of our team about your own marketing call us on 01600 891525 or email email@example.com.
At LimeGreen, we specialise in providing bespoke marketing solutions for businesses across a range of industries. While our complete social media management packages are popular with many clients, we also understand that this isn’t always right for every business.
Depending on the service or product you’re offering, certain times of the year are going to be busier for you than others. So, if it’s some short-term support that you’re looking for, we’re here to help!
Here are just two organisations who have benefited from some seasonal support with their social media.
The National White Water Centre
The National White Water Centre on the River Tryweryn in Snowdonia National Park is the UK’s original white water rafting venue.
While they had already established themselves on social media and developed loyal followers, the team sometimes struggled to keep on top of their channels during popular paddling times, when the centre was at its busiest.
We supported the team by managing their social media accounts during these busy summer months.
By using Hootsuite Teams, we were able to schedule social media content whilst allowing the team to share of the moment posts. A shared digital content library was created where imagery, videos and marketing materials could easily be accessed by both parties.
We produced well-balanced content for all social media channels including videos, imagery, testimonials, facts and figures, real time information, industry articles and promotions in order to attract new visitor and keep existing centre users engaged.
Hashtag research established which terms were popular with our audience, enabling us to strategically target them by activity or interest. A centre specific hashtag was created to encourage followers to start their own conversations on social media – #WhiteWaterWales.
In order to support the team going forward, we produced a social media content calendar template to help them plan and schedule content while the centre is quieter over the Winter months.
Hart’s Traditional Turkeys
Hart’s Traditional Turkeys raise a limited number of premium free-range turkeys with love and care in the beautiful traditional way on their Gloucestershire farm.
Hart’s wanted to take part in the NFU ‘#BuyMyTurkey’ campaign which aims to share messages of why buying local is important this Christmas.
Farmers are encouraged to post pictures of themselves, their farm and their turkeys on social media, telling us why they’re proud, and why local is best, while using the hashtag #BuyMyTurkey.
We started with some basic housekeeping of Hart’s Twitter account to ensure that their brand identity was clearly recognisable and in line with what customers would see on their website and Facebook page.
We set up Hootsuite and gave the team a crash course in how to use it to schedule content in order to make the most of their social media channels during the busy festive season.
If you think your business would benefit from some social media support this festive season we’d love to hear from you! You can email firstname.lastname@example.org or pick up the phone and call us on 01600 891525.