Competition is high during the festive period, no matter what industry you are working in. With so many different companies vying for the attention of your target audience it can feel impossible to stand out and be seen – especially if you have the typical tiny marketing budget of a small business!
Even if you don’t know exactly what to do, you know that doing nothing is not an option. You need to get involved to benefit from the extra traffic and spending that happens at this time of year. So here are five ideas for marketing your business in a creative, fun and festive way that should help you stand out from the crowd.
Two of the things synonymous with Christmas are Advent Calendars and ‘The 12 Days of Christmas’, and both give you the opportunity for a ‘countdown’ campaign. Maybe you can offer 24 days of deals, or 12 free training videos, or maybe even a prize draw every day for customers who purchase.
A countdown campaign is a great way to engage your audience and remind them of who you are every day of their shopping calendar.
This time of year is not just about consumerism, it’s about gift-giving and hospitality, so highlight the values that your company stands for by partnering with a charity or supporting a relevant organisation during the holiday season. Not only will it help you get on the Nice List, but it will also give your customers a great reason to do business with you.
Whatever you decide to support, remember to do it with sensitivity. The current cost-of-living crisis will make the Christmas season especially difficult for a lot of people. Your audience may even be the recipients of the help you are giving. Focus more on the importance of helping than how wonderful you are for doing it!
Did you know that at Christmas in the UK 114,000 tonnes of plastic packaging goes to landfill? Consumers are becoming more aware of the problem of wasteful holiday packaging and are paying more attention to the environmental impact of the holiday season. That makes it a great opportunity to highlight your business’s green credentials, and promote what you are doing to reduce your environmental footprint over 2023.
The Christmas period is definitely a time when we feel like we’re being yelled at by every shop we’ve ever bought from, so instead of shouting about your latest deals, give your audience the opportunity to get involved and take action.
Interactive content could include polls and surveys, quizzes, calculators and games. Anything that stops the scroll and gets visitors involved with your content is a winning campaign.
When you’ve worked so hard to gain momentum over December, don’t stop! Make sure that your campaigns carry through the weird pause between Christmas and New Year when we all forget what day it is and struggle to eat anything that isn’t candy cane shaped. Give all the people who engaged with you the opportunity to take action again with more interactive content, chances to give back and countdown to New Year and beyond.
And remember there’s support available to help you at every stage if needed. If you’re interested in talking to our team about how we could help you up your marketing game during the festive season we’d love to hear from you. Contact us at here for more information or give us a call on 01600 891525.