By definition, an Infographic is a visual representation of information or data, for example as a chart or diagram. Sounds exciting, right? Well perhaps not and you might wonder what we’re doing talking about them on our website.
What does an infographic have to do with marketing and how is it relevant to your organisation? Don’t be fooled. Infographics can be incredibly useful tools, providing a new way to share information and engage your audience.
Here are just some of the reasons we love infographics…
One – Infographics are a great way to display lots of information clearly in a small space.
Two – Infographics keep your audience engaged as they’re much more interesting to look at than a plain block of text. This one shows some facts and figures from the 2015 Rugby World Cup…
Three – Infographics are easier to produce than you think. Take a look at some of the useful tips and tools we’ve included at the bottom of this post.
Four – They’re easily updatable which means that you can keep your information current and infographics can be a great way of sprucing up your annual report.
Five – If you want to tell a story and/or show off your organisation’s achievements use an infographic. We love this one from Macmillan!
Six – A well branded infographic can explain who you are and what you do, raising brand awareness.
Seven – 90% of information transmitted to the brain is visual. They say that a picture paints a thousand words so imagine what you can achieve with a striking infographic.
Eight – It’s been proven that infographics get more shares on social media, increasing their potential to go viral.
Nine – Infographics can be exactly what you want them to be. Most templates are customisable and if you’re designing your own, well the possibilities are endless! Here’s one we put together for Monmouth Festival.
We’ve included some useful websites here which can help you get started with creating your own infographics.
We’re always championing Canva with our clients. If you’re no Photoshop whiz this website provides great templates for you to customise and post on your social media channels. And they now do infographics too!
More advanced in its function and dedicated specifically to displaying data, Piktochart offers different paid subscription options depending on how advanced you’d like your artwork to be.
Like Piktochart, Venngage also offers more paid-for subscription options based on user requirements. Templates are easily organised into business, marketing, education, tech. and social media.
Alternatively, if you’re looking for something bespoke and original, get in touch with our team and discuss your requirements. Email firstname.lastname@example.org or pick up the phone and talk to us on 01600 891525.