Well, just like social media, a blog is not just a box to be ticked, but a useful tool to keep your customers up to date with your company’s products and services while helping your website’s SEO (search engine optimisation) in the process.
Every time a blog is written it is indexed on your page. This means it will show up on search engines, making your website more relevant and pushing it to the top of the page of results. This in turn will drive more traffic to your site, which means more potential customers!
Adding a ‘call-to-action’ to every blog post can also strengthen your social reach, by creating content that encourages people to share it, and to find out more information about your company.
Another thing to remember when it comes to blogging is that this can make your company more personal and help your business develop a relationship with existing and potential customers. People are more likely going to spend their money if they feel like they know your brand.
To help you get started we’ve put together five tips to create a great blog article…
Understand your audience: It’s important to understand what your audience wants so that you know they will want to read it. Create blogs that relate to your target audience or that link with your company’s brand or product.
Pick a catchy title: Short, snappy and catchy! Your title needs to be informative about your blog content without telling the whole story, so people want to read the article and find out what you’re talking about.
Featured image: An eye-catching image will attract a reader before they even read your title. Images should be relevant to the content of your post and images should be good quality. Once you’ve got your readers attention, they are more likely to read and remember your content.
Short and simple sentences: Just because you know what you’re talking about, doesn’t mean all your readers do. Keep it simple and avoid repetition. Readers can lose interest in a text heavy article that they can’t make sense of. Using bullet points or lists can also make a blog article more readable.
Research: Check your facts. There’s nothing worse for your brands reputation and respect than if you’re found to be wrong. False or inaccurate information will not inspire confidence in your customers so get it right. The more useful information a blog post contains, the more engaged the audience will be and the more likely they are to share the post.
If you’re looking for additional support and want to make the most of your businesses blog, get in touch with our team today. Email firstname.lastname@example.org or call us on 01600 891525.