At LimeGreen, we specialise in providing bespoke marketing solutions for businesses across a range of industries. While our complete social media management packages are popular with many clients, we also understand that this isn’t always right for every business.
Depending on the service or product you’re offering, certain times of the year are going to be busier for you than others. So, if it’s some short-term support that you’re looking for, we’re here to help!
Here are just two organisations who have benefited from some seasonal support with their social media.
The National White Water Centre
The National White Water Centre on the River Tryweryn in Snowdonia National Park is the UK’s original white water rafting venue.
While they had already established themselves on social media and developed loyal followers, the team sometimes struggled to keep on top of their channels during popular paddling times, when the centre was at its busiest.
We supported the team by managing their social media accounts during these busy summer months.
By using Hootsuite Teams, we were able to schedule social media content whilst allowing the team to share of the moment posts. A shared digital content library was created where imagery, videos and marketing materials could easily be accessed by both parties.
We produced well-balanced content for all social media channels including videos, imagery, testimonials, facts and figures, real time information, industry articles and promotions in order to attract new visitor and keep existing centre users engaged.
Hashtag research established which terms were popular with our audience, enabling us to strategically target them by activity or interest. A centre specific hashtag was created to encourage followers to start their own conversations on social media – #WhiteWaterWales.
In order to support the team going forward, we produced a social media content calendar template to help them plan and schedule content while the centre is quieter over the Winter months.
Hart’s Traditional Turkeys
Hart’s Traditional Turkeys raise a limited number of premium free-range turkeys with love and care in the beautiful traditional way on their Gloucestershire farm.
Hart’s wanted to take part in the NFU ‘#BuyMyTurkey’ campaign which aims to share messages of why buying local is important this Christmas.
Farmers are encouraged to post pictures of themselves, their farm and their turkeys on social media, telling us why they’re proud, and why local is best, while using the hashtag #BuyMyTurkey.
We started with some basic housekeeping of Hart’s Twitter account to ensure that their brand identity was clearly recognisable and in line with what customers would see on their website and Facebook page.
We set up Hootsuite and gave the team a crash course in how to use it to schedule content in order to make the most of their social media channels during the busy festive season.
If you think your business would benefit from some social media support this festive season we’d love to hear from you! You can email firstname.lastname@example.org or pick up the phone and call us on 01600 891525.