In the world of digital marketing, there is no doubt that content is key. While most of us will spend time perfecting copy and keywords to improve our website’s SEO ranking, or social media search results, we should be paying equal attention to our imagery – and here’s why…
1. 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text.
2. Using images in your social media posts improves engagement. On Twitter engagement on posts including images is 35% higher than those without. Whereas Facebook users will see 53% more likes on posts with an image which in turn are 84% more likely to receive a link click.
3. Images help your audience remember your message. We remember 10% of what we hear once 72 hours have passed. If we’ve seen a supporting image, this increases to 65%.
4. Images help with your organisations visual identity which is just as important as your brand voice.
5. Images have a strong emotional factor which can bring out emotion in an audience and encourage them to act.
For more information email firstname.lastname@example.org or call us on 01600 891525 to book your place now.
A hashtag is a word or phrase without spaces with a hash mark (#) in front of it. It is used to identify a keyword or topic of interest in a social media post.
For example, ‘#HowToUseHashtags’ is a hashtag!
When used properly, hashtags make it easier for users to find related content. Including them in your social media posts will help increase the visibility of your messages.
Now you know what a hashtag is, it’s important that you know how to use it. So, let’s start by clearing up some simple symbol confusion.
When you’re starting out on social media, ‘# – hashtag’ and ‘@ – at’ are easily confused but they have different functions and it’s important to be aware of these if you want to make the most of your social media posts.
The good news is that these functions are the same across most social media platforms and so you’ll only have two rules to remember
So, if we were to write the following message,
“Did you know that @LimeGreenMarketing can help businesses with their #SocialMedia?”
‘@LimeGreenMarketing’ directly mentions the business’ social media account and ‘#SocialMedia’ is the keyword or topic of interest, or hashtag.
While the function of a hashtag is essentially the same on each social media platform, it is worth noting that there are subtle differences in the most effective ways to use them. We’ve put together some pointers for the three most popular social media channels below.
Given that Twitter is where the it all began, it’s no surprise that this social media platform has enabled the humble hashtag to be more versatile than most.
Like other social media channels, hashtags are used on Twitter to find relevant content and conversations to get involved in. By having a public profile, your tweets that include hashtags will appear in search results for that term. This means users who aren’t already following you can find your account through a common interest or topic via the hashtag.
But how many hashtags should you include? In general tweets with one hashtag receive the most engagement whereas using three or more on this platform have been proven to lower engagement.
If you’re unsure which hashtags you should be using, take a look at the “Trends” sidebar of your Twitter feed. This creates a list of hashtags you might be interested in based on your tweets.
You can filter the results when you search for a hashtag on Twitter. The “Top” option displays the most relevant and popular posts, including those from users you don’t follow, “All” shows you every tweet that uses the specific hashtag in real time, and “People you follow” will only display results from users you are following. Good to know!
Instagram is a visual social media platform. Using hashtags on Instagram allows photos with the same hashtag to be collated into one stream. This makes discovering content and finding new users with similar interests easy to follow.
While Instagram limits users to 30 hashtags per post (which seems like plenty!), there is no universally agreed correct number of hashtags to use on this platform. Our advice? Keep your hashtags relevant and don’t forget to include some plain text with your photo too.
If you want to include a hashtag in your Instagram post, type the ‘#’ symbol and Instagram will give you suggestions based on popularity.
Rather than asking how to use hashtags on Facebook, it’s worth asking if you should be using them at all. As the last of the three major social media platforms to follow suit with the hashtag feature, Facebook’s functionality is a little more limited. While clicking on Facebook hashtags will take you to a list of posts containing the same hashtag, the results are not limited to people you know.
It is now possible to filter hashtag search results on this platform. However, data has shown that using hashtags on Facebook posts does not help boost engagement like it does on other social media platforms.
If you’re determined to use hashtags on this platform, we recommend you do so sparingly – one per post will be just fine.
As well as tapping into hashtag trends, it’s easy to create your own. While you could conduct your own hashtag research to get you started, we simply suggest following these simple rules:
Now that you know how to handle your hashtags, we thought we’d include some facts and figures for you to impress your friends with.
If you’re still unsure about how to make the most of hashtags on social media get in touch with our team. We offer social media support and training tailored to you and your needs. Call us on 01600 891525 or email email@example.com.