Blaythorne Group

  • Brand strategy

  • Brand identity

  • Brand voice

  • Design & artwork

  • Copywriting

  • Web design & build

  • Social media set up

  • Print

  • Advertising

  • Photography

  • Exhibition & POS

The Client

Blaythorne Group provide consultancy, training and equipment to clients worldwide with the aim of creating a safer working environment. As such they specialise in the medical, security and counter explosive threat fields.

The Brief

Blaythorne Group asked us to review their marketing strategy and work with them to drive the business forward. The company had been through a period of consolidation and recognised that they did not have the in-house capability to develop their brand and market their business to best effect.

Rupert Granville, Director

LimeGreen Marketing have been brilliant!  Quick and competent, they brought clarity to our marketing strategy that in itself has added value far beyond their brief.

They knocked our branding into shape and built up our online presence. Our new website is continuously complimented on by our customers.  We have an international client base so it was important that we had a site that was easy to navigate and delivered a great user experience.  LimeGreen Marketing achieved this for us.  We now have a strong brand platform on which to continue to build our business globally.

The Solution

We started by working with them to develop a new marketing strategy a fresh brand for the company. We then updated their logo and designed, wrote and built a new website to more accurately convey their expertise and position in their market.

We rolled their new brand identity out across the business from e-signatures to equipment stickers.   We also designed and wrote templates for their equipment brochures and training courses.

We coordinated their social media platforms to give a more consistent approach that clearly promotes and reflects their brand.

In February 2015 we planned and managed an event in London that drew all the elements of our work together, creating an impactful brand that reinforced their professional standing in their market.