National White Water Centre
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Social Media content
Analytics
Social media management
The Client
The National White Water Centre on the River Tryweryn in Snowdonia National Park is the UK’s original white water rafting venue. Whether it’s a fast pace white water ride through crashing waves and boulder strewn rapids on the Upper Tryweryn or a more tranquil river journey enjoying the stunning scenery on the lower river stretches, the NWWC provides a great day out for families, stag and hen do’s and team building and special events.
The Brief
When water is released from the Dam and the river’s flowing, it’s all hands on deck, or should that be raft?! So, the NWWC struggled to keep on top of their social media. They asked us to look at managing their social media accounts during these busy summer months; keeping followers engaged and improving reach, ultimately driving visitors to the Centre. They also wanted to differentiate themselves from Canoe Wales which shared the same website.
Bleddyn Lloyd
Operations Manager
The Solution
In order to make our lives easier, the first task would be some digital housekeeping! We unified the branding of all social media accounts including Facebook, Twitter, Instagram, LinkedIn, You Tube, Vimeo and Google+ to establish a clear and consistent online identity.
By using Hootsuite Teams, we were able to schedule social media content whilst allowing the team to share of the moment posts. A shared digital content library was created where imagery, videos and marketing materials could easily be accessed by both parties.
We produced well-balanced content for all social media channels including videos, imagery, testimonials, facts and figures, real time information, industry articles and promotions in order to attract new visitor and keep existing centre users engaged.
Hashtag research established which terms were popular with our audience, enabling us to strategically target them by activity or interest. A centre specific hashtag was created to encourage followers to start their own conversations on social media – #WhiteWaterWales.
In order to support the team going forward, we have produced a social media content calendar template to help ensure the continuation of balanced and engaging content.
On going
Winter’s here so we’ll be standing down for now as the NWWC team will have more time to spend in the office and catch up with their paper work and of course their social media.
I’d like to thank LimeGreen Marketing for helping the National White Water Centre to rationalise our social media and provide a coherent message across all platforms. LimeGreen have also given us the framework to continue the good work ourselves.