Ridgeway Research

    ...
  • Brand strategy

  • Brand identity

  • Brand voice

  • Design & artwork

  • Copywriting

  • Web design & build

  • SEO

  • Print

  • Blog content

  • Marketing Consultancy

  • Online forms

The Client

Ridgeway Research are one of the UK’s leading veterinary contract research organisations.  Specialising in livestock studies for research and development projects they help their clients register new medicines or vaccines. Their clients include many of the top ten global animal health companies as well as individual farmers and veterinarians.

We have previously worked with Ridgeway Research; developing their branding and logo, updating Ridgeway Science website and developing the brand, marketing materials and  website for P4 Rapid.

The Brief

Ridgeway Research wanted a website that supported their vision to be the leading global provider of tailored animal health resources, delivering gold standard scientific research, product development and diagnostic services.  Specifically, it needed to raise the profile of their contract research offering, increase the visibility of their reputation for excellence and better reflect their association with Ridgeway Science and P4 Rapid.

The Solution

First, we had to create a better classification of Ridgeway Research’s extensive range of services. Doing this would make the website more user friendly, easier to navigate and help visitors fully comprehend their wide range of veterinary health services. Keyword research helped inform our decision making.  Given the technical nature of the content, each service within Ridgeway provided copy for us to edit. This ensured that not only did the whole site had a consistent tone of voice but also that given the complexity of the subjects the site was easy to read.  

 

Given the complexity and size of the site, the overall design was kept very simple, based around the colour palette of their logo which we had designed previously.

Submission forms were also created to help with their customer management.

The website, built in WordPress, is fully responsive and uses Yoast for SEO.

On going

We continue to work with Ridgeway Research providing print materials and marketing support.

ridgewayresearch.co.uk