Running a business, your time is valuable – and seriously in demand. You want to build a social media and digital presence, grow your brand and reach more people but there never seem to be enough hours in the day. But focusing on a few key steps can kick-start your marketing growth this year.
Who are your ideal customers? What are their drivers and why might they come to you? Put together example customer personas for your target groups, and share these across the business to ensure everyone has the right customer insight and that any proposed marketing initiative is tailored to your target audience.
Establish a clear brand identity, including design, brand voice and succinct brand messaging. A strong brand is a key differentiating factor to make you stand out from the competition. And if it’s your business, don’t worry about showing a more personal side to your brand – it can have a good impact.
Brand all your communications and make sure your logo, company name, tone of voice and messaging are consistently applied, including on your website, social media and emails. Inconsistency will dilute customer recognition and loyalty, plus variation in company name could negatively affect Google searches for your business.
Facebook, Twitter, Instagram and LinkedIn are all potential marketing avenues for your company. If you’ve never used any of these to promote your business, you’re missing out.
Whether you are posting on your website, putting articles out on social media or sending out e-newsletters, you need regular, valuable content.
Don’t forget the potential impact of direct marketing too. A well-targeted email marketing campaign can be an effective and inexpensive way to reach large numbers of existing and potential customers, to target specific groups using segmented customer lists and potentially build good customer relationships.
And remember there’s support available to help you at every stage if needed. If you’re interested in talking to our team about how we could help you step up your marketing this year we’d love to hear from you. Contact us here for more information or give us a call on 01600 891525.