Constantly coming up with new content ideas for marketing can be tough, especially if your brand is in a niche market without huge scope for diversity of topics. However, if the content you are promoting is useful, popular and insightful, it would be a shame to let it fade to the back!
One way to get the most out of ideas is through repurposing content. The idea of repurposing is to target different segments of your target market by presenting your valuable information in ways in which they will engage with and respond to.
Why should you repurpose content?
Reach new audiences
Some people will respond better to visual infographics, while others might engage with the same content written in blog form. Some people prefer to listen to a podcast, others a video. Repurposing your content to adhere to these different preferences will give you a better chance of widening your reach and enhancing engagement.
Refresh old content
Bringing previously successful content back to the forefront of your marketing could be a way of reigniting popular content, ensuring that those golden nuggets aren’t forgotten!
Get the most out of every idea
Rather than racking your brain for new concepts and running dry, utilise every idea and create a number of content pieces from it. One topic could be turned into a podcast, whitepaper, infographic and blog article!
Boost your SEO
Having various types of content around a certain subject can give you more opportunities to target a particular keyword or phrase. This will increase the chances of ranking highly when it comes to search engine results.
Ways to repurpose content?
-Take an old blog article and create a podcast around the topic
-Split an infographic up into individual Twitter posts
-Transform your popular content into an email series
-Convert testimonials into content
-Simply re-share and re-post popular content on social media
Here at LimeGreen Marketing, we can develop strategies that not only come up with new content, but utilise it to reach your target market in ways that make them respond. Get in touch today to get started.